Feel-Good Retail at The Wallflower Shoppe

Design takes a flight of fancy with charming avian motifs

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Personality is a given at The Wallflower Shoppe, a new store in Cape Coral where the focus is on inventory that promotes joy.

“We believe in the power of curating your life with intention and purpose,” says co-owner Arielle Valle, who moved to the area in 2004 and operates the shop with her mother, Beth. “We want to help create a better environment for people and our Earth while offering an aesthetic based on one-of-a-kind pieces.”

The Valles’ temple to feel-good shopping (at 1615 SE 47th Terrace A) delights with small-town charm and ingenuity. The shop’s vignettes and displays (curated with obvious social media savvy) invite lingering and perusal—none of these items are things we really need per se and therein lies the pleasure of coming here. As for the goods to choose from?  “Some of our standout homewares include vases, bowls, and plates that are sustainable, food- and drink-safe, and handcrafted right here in the shop,” says Arielle. “We never make the same design twice.” Coming soon is a line of kitchen merchandise and, eventually, some handmade furniture pieces by local artisans. Also worthy of note are the shop’s candles, hand-poured with coconut soy wax and mixed with pure essential oils by Beth herself, a former paramedic who’s been perfecting the practice since before Arielle was born.

“This is not just another storefront,” says Arielle. “It’s a place to gather, learn, study, and enjoy time. We’re not just a shop, but a sacred space for community.” 

Story Credits:

Text by Christopher Day

Photo by The Wallflower Shoppe

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