Pattern Principles with Fromental

Fromental celebrates 20 years of wallcoverings innovation

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From innovative techniques that have changed the custom wallcoverings game to memorable collaborations with the likes of Lalique, Raynaud, and Harris Reed, Fromental is the kind of brand that likes to keep consumers on their toes. Founded in 2005 by Tim Butcher and Lizzie Deshayes as a passion project to craft “the world’s most beautiful wallpapers,” the company has grown into an industry leader by pushing boundaries that yield bespoke designs that can completely transform spaces.

That forward momentum continues as the brand enters its 20th anniversary. This September, Fromental is unveiling Papier Chinois, its foray into printed wallpapers, with a collection that includes five chinoiserie patterns, each of which begins as a hand-painted silk. “Through meticulous digital scanning, these designs become luxury printed wallpapers [with] Fromental’s aesthetic integrity,” says Deshayes. “This new [endeavor] represents our commitment to innovation while honoring the heritage of decorative arts.”

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