When tennis superstar Venus Williams founded her West Palm Beach interior design studio, V Starr, in 2002, she wanted to create a company that focused on residential design that was both sustainable and responsible. Since welcoming designer Sonya Haffey as CEO in 2009, the firm has expanded to include commercial design, a savvy move that has led to projects such as The Spa at PGA National and Icon Marina. Together, the two tastemakers have grown V Starr into one of state’s busiest design companies with a portfolio of award-winning commissions.
Venus, how did you meet Sonya and know she had the qualities to join your company?
Venus Williams: We met back in 2009 through mutual friends. [I knew she was the right person for V Starr because] she understands the human connection.
Sonya, what was your first impression of Venus?
Sonya Haffey: We just clicked from the beginning. Our relationship has evolved over the years, but what’s always been consistent is that we balance each other out.
What’s your dynamic at work like?
VW: We honestly think alike in many ways, which helps, but we also have different strengths that balance each other out. We’ve learned how to rely on each other’s expertise, and that creates a really solid partnership.
SH: Venus has a unique vision and an incredible way of thinking outside the box, while I tend to focus on the details and operations. Our strengths blend to create something greater than the sum of its parts.
One of V Starr’s main tenets is creating spaces with a focus on sustainability and responsible design. Why is this so important to both of you?
VW: As humans, we must do our part to protect the environment we’ve been given, and we take our corporate responsibility seriously.
SH: It’s about thinking long-term and making sure our designs positively impact both the environment and the people now and into the future. We always want to leave the world better than we found it.
What would you say is the V Starr design aesthetic?
VW: We aim for modern design elements but are never bound to one style. It’s all about creating spaces that feel thoughtful and unique to whoever will be using them.
Venus, your tennis career is legendary. What lessons did you learn from tennis that have helped you in business?
VW: Much like tennis, design is always evolving. Every project brings something new, much like every point and opponent in tennis. Conditions can change, but there’s always a challenge to keep you engaged. It’s that constant unpredictability that excites me about both.
What inspires you about the other?
SH: I’m most inspired by Venus’ incredible grace and patience. The constant interruptions and demands in her life are overwhelming, but her stamina and consistency are truly remarkable.
VW: Sonya’s dedication to her work is evident in every project she touches. She sets a high bar for all of us.
What’s next for V Starr?
SH: We’re particularly interested in the quiet luxury space, where sophistication is expressed through understated elegance. We’re also turning our attention to luxury resorts, especially those with a strong emphasis on sustainability and wellness, two key areas that are shaping the future of design.
Story Credits:
The Spa at PGA National Resort photos by Will Pryce; The Marc photo by Mike Butler
Text by Stephanie Gates
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